Our Team

Ed Walls, Principal – Email

Ed is one of two Principal Owners of Extreme Synergy Corporation, ES3 Sports and ES3 Youth Foundation. Prior to starting and developing his own business, Ed also worked over 25 years at the executive level for top industry leaders both domestically & internationally focused on mergers, acquisitions, turnarounds and general management with record results for those organizations. He is passionate about his faith, family, business and sports and how they collectively synergize for the development of individuals and their families.

As a collegiate athlete, Ed played both Football & Baseball for Division I Austin Peay State University in Clarksville, Tennessee. His accomplishments at APSU include the following: Team Captain, Associated Press All-American Linebacker, All Ohio Valley Conference (OVC) Linebacker, Runner-up OVC Defensive Player of the Year, National Football Foundation Hall of Fame Member (Athletics and Academics), APSU Athletic Hall of Fame Member, Member of Fellowship of Christian Athletes (FCA), Recipient of the Earl Walton Leadership Award and starting Pitcher for the Southern Division Baseball Champions. Ed received his BBA in Business Administration from APSU in 1987.

Additionally, he is a member of the Florida Hospital Foundation Board, Austin Peay State University Board of Trustees and Certified by the Food & Drug Administration (FDA). He has lived in Florida since 1999 with his wife and 4 children.


Bill James, Principal – Email

Bill is one of two Principal Owners of Extreme Synergy Corporation, ES3 Sports and ES3 Youth Foundation a nonprofit 501(c)3 focused on helping today’s youth learn valuable life skills through a positive experience in sports. Prior to starting and developing his own business, Bill James gained over 35 years of successful sports marketing, recruitment, and event management experience. As Director of Leisure Services for Altamonte Springs, Bill has brought international prestige and revenue to the City. This native Orlando resident combines amateur, professional, and Olympic sporting events with effective marketing that fills 10,000 hotel rooms during non-peak times, creating annual revenue of $10 million since 2003.

Bill’s idea for privatization of public services is now a model for others to follow, with low-cost, high-quality programs that engage communities with positive events. Today, Bill’s program, “Altamonte Sports”, is the largest provider of sports business to Seminole County. He brought the Olympics to Altamonte Springs along with the City hosting the Babe Ruth World Series. Bill’s sports marketing leadership also gives the City exclusive televised rights for national and international competitions that range from basketball to weightlifting. Thanks to Bill, sporting fans around the country enjoy televised events direct from Altamonte Springs on ESPN, the Sunshine Network, and the Outdoor Network.

Bill’s expertise also includes revenue-creating events like Altamonte’s “Red Hot & Boom”, Central Florida’s largest outdoor event held annually on Independence Day, and consistently voted the best July 4th celebration in the area. In all, Bill has developed more than 200 events that feature a distinctive ability for community response and revenue creation. Bill’s energy and ability to create effective and innovative sports has earned him such accolades as “Public Servant of the Year” by the Greater Seminole County Chamber of Commerce; and the Jaycee’s “Good Government Award.” Bill is also the recipient of the “National Gold Medal Award for Excellence” by the National Parks and Recreation Association. He has served on numerous sports associated boards – usually in a top leadership capacity. Bill has also played a key leadership role in the 28-nation Youth Basketball of America program, a national and international competition. In September 2008, Bill was inducted into the Seminole County Sports Hall of Fame.


Jason Weeks – Email

Jason is a seasoned business professional with 20 years of sports industry experience managing 100s of events across Florida. Jason is an alumnus of Florida State University where he developed operational skills managing statewide sporting events and hosting international Olympic athletic teams working for the Tallahassee Area Sports Authority/Commission. He further enhanced his skills and talents at the Palm Beach County Sports Commission hosting professional and collegiate sports events. His passion in the sports industry created an opportunity with the Orlando Area Sports Commission where he was hired to develop a comprehensive five county athletic facility assessment guide. During his tenure, Jason provided skilled and detailed operational plans for clients’ sporting events that provided positive revenue generating results all throughout Central Florida. The City of Altamonte Springs took notice of the increase in revenue for the business and hotel community in Seminole County and recruited Jason to create a sports economic business/events model. The concept, Altamonte Sports, under Jason’s direction provided over 50 million dollars in economic impact, over $500,000 in event revenue for the city, and created sports events for the local community to enjoy.

Jason has worked with executives and leaders from every sport and created comprehensive bid presentations and proposals to lure numerous major sporting events. Jason has developed detailed operational plans for multiple events with tremendous financial results and is adept at managing dynamic projects and concepts with attention to detail. Jason understands the complexities of negotiating deals between private businesses and government agencies and is skilled in generating profitable results through the execution of strategic and detailed plans. He has developed a strong understanding of the hotel business community from booking millions of room nights and creating millions of dollars in economic impact.


Jennifer Szabo – Email

In the role as ES3 Publications Managing Editor, Jennifer Szabo is responsible for organizing and managing the nuts and bolts of the editorial workflow, photography, advertisements, web site and social media updates for ES3 Playbook.

Jennifer moved to the Central Florida area at the age of 9 after her father retired from the Marine Corps as a Lieutenant Colonel. After graduating from Apopka High School, she attended the University of Florida where she received a Bachelor of Science degree in advertising. While at UF, Jennifer worked as an Account Executive at the Independent Florida Alligator newspaper, assisted UF’s athletic association in their marketing department, and was a part of the Gator Getter squad which assisted the athletic association with football recruits. Upon graduation, Jennifer moved to Atlanta, Georgia to work for JWT Specialized Communications, a subsidiary of top advertising agency J. Walter Thompson. While in Atlanta Jennifer worked with top clients such as Cox Communications and Arthur Andersen and received the coveted “Going the Extra Mile” award from her employer which exemplifies great leadership and work ethic. After many years in Atlanta, Jennifer moved back to Central Florida to take on the role as the Marketing Manager for a top architecture firm in Altamonte Springs. In this position Jennifer was successful in marketing and growing the firm through public relation strategies, advertising campaigns, award submissions, and networking events. Jennifer was also heavily involved in SMPS (Society for Marketing Professional Services) and sat on their Board of Directors as the Membership Director.


Cliff Crawford – Email

Cliff has over 40 years experience in the parks and recreation field in Florida. He has managed several departments including Winter Haven, Collier County, St. Lucie County, Gainesville, and Indian River County. The agencies he has administered as well as himself have received numerous awards and recognition for innovation, service delivery, and partnerships including National Association of Counties Achievement Awards and Florida Recreation and Parks Association Achievement Awards.

He has written Recreation and Open Elements of Agency Comprehensive Plans and worked with professional baseball teams, both the Boston Red Sox and New York Mets for their spring training and Florida State League needs. He has been an adjunct professor in the Recreation, Parks and Tourism curriculum both at Florida International University and the University of Florida and has served on executive boards for United Way, civic groups, and Sports Organizing Groups in Gainesville and Indian River County. He also has been active with the Florida Recreation and Parks Association where he served in various leadership roles including the Legislative Chair.

His B.S. and M.S. is in Parks and Recreation Administration from Florida International University which he earned after serving two years in the Army as an MP assigned to the United Nations Command in the DMZ at Pan Muy Jom, Korea.